Any Digital Marketing professional who has at least a week learning and working on SEO recognizes that Ahrefs is a super powerful tool for a website to position well. This time, we’ll tell you about a free resource of this company that’s giving you a lot to talk about, and yes, we mean Ahrefs Webmaster Tools.
Ahrefs Webmaster Tools is a 100% free SEO tool that offers anyone the ability to analyze and obtain valuable information from any website they own—or not—so you can start making data-driven decisions to attract more traffic to your website.
Now, our intention with this article is to teach you for sure what this tool can bring to your strategies, starting by naming you the main functionalities it offers.
What does Ahrefs Webmaster Tools offer the market?
In principle, Ahrefs Webmaster Tools allows you to analyze a website through 7 functionalities in 2 main sections: Site Explorer Tool and Site Audit Tool. Let’s see them in more detail!
Site Explorer Tool
As the name suggests, this functionality of the Ahrefs permite tool that you can thoroughly analyze everything that has to do with the performance of your page.
That is, you can have a complete perspective of:
- how your keywords are positioning themselves, the volume of search for each and the challenges they are facing;
- you with respect to backlinks, that is, the number of links that point to you and where they come from;
- the number of keywords you position organically, as well as their growth or decline.
In addition, with the Site Explorer Tool you can access with just one click hundreds of reports that can guide you to find elements such as broken links, even ideas for new and relevant content.
This section is a Digital Marketing tool that any professional would pay to have, but Ahrefs offers it completely free! And there’s still another one missing.
Site Audit Tool
On the other hand, this functionality allows you to audit — obviously – your entire website to find the problems, errors and difficulties that take you away from the best possible optimization.
This is thanks to an analysis of more than 100 common mistakes that are usually made in technical SEO, which will generate a super detailed report on a weekly or monthly basis.
In addition, it will give you a real-time visual panel of your site’s “health” in terms of SEO through a score 0 to 100. Which gives you the ability to just take a short look at being able to recognize how good—or wrong—your page is.
The good news is that Ahrefs Webmaster Tools will accompany you throughout this process, collecting all the information to track all those problems and will tell you when you have solved each one.
Another important point of Ahrefs Webmaster Tools is that it offers multiple data banks from different countries, which is essential for companies that want to map their international organic presence.
Now I do! Let’s talk about the 7 main features offered by the tool to any user for free.
Main features of Ahrefs Webmaster Tools
1. Health monitor of your sites
Yes, we’ve just looked at it, but it’s important to mention it because inside the Site Audit Tool you’ll find a chart that will essentially tell you the percentage of pages analyzed and that don’t contain errors.
Then, when you see this number go down you can safely recognize that something is not working as it should and you will be able to get your hands to work. The issues Ahrefs takes into account for this score are:
2. Positioning keywords
With just a couple of clicks, you’ll be able to see all the keywords your site is positioning at any given time, as well as a robust amount of information such as:
- approximately the monthly volume of searches;
- keywords that have difficulty positioning themselves;
- accumulated monthly traffic;
- the current position you have.
All this represents an opportunity to find areas where to put the work to grow, for example, you will be able to find keywords for which you had no idea that your contents were positioned and, making a few small adjustments, being able to gain visibility.
3. Download your backlinks
If you ask any Marketing agency or any specialist in the area what is the best backlink analysis tool, essential element within the building link, the answer will be Ahrefs.
Now, of course, they have incorporated this functionality into Webmaster Tools which will allow you to see who points links to you, the specific page from where they do it, even the phrase where they put the link.
So, if your intention is to support your link baiting strategy, for example, this functionality will give you the opportunity to:
- recommend to these sites better ways to place your link in their contents;
- use this as an excuse to create new business relationships;
- find backlinks to remove if you’ve committed a violation;
- find forum links that have advertisers;
- and, monitor new links or some that have been lost.
Webmaster Tools also offers you a series of filters to segment the search for backlinks in blogs, eCommerces, wikis, among others.
4. Content Gap Analysis
If so far you have relied on the keywords of your competition to position yourself, with this tool you can do better,because not only will you know those where you compete hand in hand with them, you will also know those that you did not yet know they have. Just like you read it!
Precisely this is one of the most powerful features that the Ahrefs has in its new tool, because when you analyze your contents you will be able to visualize what your competitors are doing and you are not.
In addition, you can compare sites directly with 3 competitors at once. Imagine being able to find opportunities you may have overlooked.
5. View competing domains and pages against you
Now, do you know who your competitors are? Well, you might want to analyze it better.
AWT includes 2 reports that give you a broader and more detailed view of what domains and URLs compete against your site.
6. Performance level of your site
Reviewing performance, results and errors page by page can be a tedious task, but with Ahrefs you can quickly check performance, number of backlinks and their growth over time.
7. Quick win SEO
The latest functionality offered by this new tool is precisely one that will allow you to increase the traffic on your pages by essentially finding keywords that are being classified and applying specific changes to increase their positioning.
And that’s just for those keywords that are very close to the top. With the information, Ahrefs will give you data on the best content update opportunities so you can upload those numbers.
In general, the most convenient pages for this are those that are ranked between position 6 and 20 of Google’s results pages:
That’s great! True? Well, now what we have left is to make some small comparisons so that you see the advantages of Webmaster Tools over similar ones.
Ahrefs vs other SEO tools: what are the advantages?
Now, what happens when we put it in front of other SEO analysis tools. See with your own eyes!
Ahrefs vs Google Search Console
The first thing that is in sight is that AWT can find more than 100 common SEO problems while in GSC it is limited. Also, when it comes to repairing them, AWT provides a detailed report, instead Google only gives you some solutions.
As for backlinks, AWT shows you all the links that point towards you, as well as those broken, SEO metrics and link types—nofollow, among others. GSC just shows you 1,000 backlinks and that’s it.
Finally, AWT teaches you every keyword your Page positions, as well as performance statistics, serp details, and comparisons between your keywords and those of your competitors. Google Search Console will only show you 1,000 keywords.
Ahrefs vs SEMrush
Another very popular tool is SEMrush, so let’s see what AWT offers that SEMrush doesn’t:
- the ATW platform is much simpler and more intuitive to use;
- provides more information about backlinks, such as an estimate of how many to position for a KW. SEMrush barely introduced a similar tool;
- AWT is much superior when doing a broken link analysis;
- without the need to do “projects” Ahrefs allows to analyze the broken links. SEMrush limits the number of projects you can perform;
- With AWT multiple users can access the account, instead SEMrush limits the accounts to 1 and for each additional you must pay an extra.
You know the most important thing about Ahrefs Webmaster Tools!
What’s left is that you take this opportunity to get a very robust amount of data to know in depth how your content and pages are behaving in terms of SEO.
With all this information you can start making better decisions to potentialize your viewing opportunities and, with it, the business opportunities that can generate with your site.