It is not today that social networks always seek to increase popularity to, who knows, one day, debank Facebook. And this task seems less and less impossible, if we take into account the recent scandals that have ended up damaging the image of the platform. In this scenario, a social network that is not yet so well known in the […]
It is not today that social networks always seek to increase popularity to, who knows, one day, debank Facebook. And this task seems less and less impossible, if we take into account the recent scandals that have ended up damaging the image of the platform.
In this scenario, a social network that is not yet so well known in Brazil but that has presented constant growth in recent times is Reddit. The site combines forums that discuss varied issues to create a true community.
Want to know more about this network and its advantages? Stay with us:
What Reddit is, how it works and its growth
Reddit works as a sharing platform. Be it links, opinions and community development. It is a place of exchange of opinions, at a historical moment where this can be increasingly complex to do.
What drives the social network are the posts of users, which can only be made by those who have an account on the platform. Just like any forum, there are news posts, opinionated topics and many others.
For the user, this will all appear on their homepage as in the example:
Although it seems a bit confusing, this interface is extremely simple. And as we explain later, there is a curation of what will appear in your feed if you have an account there.
There are other very interesting points that incite discussions on the platform. One of them is the possibility of “like” or “dislike”, in the network called “upvote” and “downvote”, in the comments of other users, giving relevance or not to them.
In addition, the platform also works with gamification, a practical trend in the market, through Karma. Which is basically a score for each user, based on the upvotes and downvotes that their topics and comments have already received.
As you can see, it works by sharing content, which can look a lot like all others. However, its greatest differential lies in the power of the communities it creates. And that’s why it’s growing.
Currently, Reddit already has more than 300 million active users, a number already higher than that of Twitter and linkedin! Being behind only Facebook and Instagram, and can even threaten this hegemony in no time.
The rise of this network is the result of a combination of factors that make it unique. Understand what are elements:
Length of stay
Site users tend to stay on it for a very long time compared to other platforms (more than 15 minutes versus 6 min and 23 s of Twitter, for example) which can be the result of the way the platform moderates its content.
Unlike other networks, Reddit works based on moderation by people, while other sites use algorithm to indicate similar content. The human-directed method can help diversify suggestions, which makes the length of stay on the site longer.
Potential for ads
Reddit was viewed with fear by advertisers due to users’ resistance to previously made advertising on the network. But this is changing, the platform is more open to changes that favor the entry of ads on the site.
Among the upgrades made by the platform can be highlighted the improvement in data collection and conversion to facilitate the understanding of metrics for advertisers. Also changes in the structure of campaigns to increase efficiency, in addition to the possibility of reaching mobiles with ads through the app.
Conversation with specific niches
Another element that is part of the proposal of the social network is to explore the various forums, which are divided by themes, that is, users who participate in discussions involving the most diverse subjects. These sections can be valuable to brands when looking for specific audiences and for establishing dialogues with the audience without having to risk limiting the reach of ads.
For all these factors Reddit has consolidated itself as fertile ground amid other social networks that are already beginning to show signs of wear and tear.