If you are running a start-up business, or if you want to see effective marketing results for your company, having a website is necessary. Having a presence on the internet can be beneficial to a company in the following ways:
- Keeping existing customers and finding new ones to serve
- Encourage consumers to make purchases from your company.
- Increases the amount of brand awareness
- Boost’s sales and drive sales enquiries
Today, it is necessary for every organisation to have their own website. If you are a young entrepreneur and do not have a website, you are likely passing up opportunities. This is especially true if your business is online. Your organisation can benefit from employing a variety of marketing strategies, and a website offers the opportunity to do so.
The Internet outperforms all other forms of advertising, in terms of both its reach and the number of leads it generates. Your company’s website will act as the nerve centre of your organisation’s presence on the internet. You can raise awareness of your business by promoting it on social networking websites, blogs, and through pay-per-click advertising programmes.
According to SCORE, a non-profit organisation who are dedicated to helping small businesses get off the ground, even though 97% of customers prefer to shop online, only 51% of start-ups and small businesses have a website.
What is a high-quality website?
A website of high quality has well-defined objectives in mind and is geared towards accomplishing those objectives as efficiently as possible. A website is of high quality if it is both pertinent to the company’s operations and will effectively communicate the intended message. A website of high quality is guaranteed to drive business growth and is guaranteed to convey your message in an effective manner. A website is of high quality if it is optimised for visitors using desktop computers as well as mobile devices. Because you want to ensure that your website is viewed by the greatest number of people possible, you should create versions of your website that are compatible with desktop computers as well as mobile devices.
Common concerns when establishing a high-quality website.
It is completely normal to have questions and worries regarding the process of creating a website. The question of cost is a common one. The ongoing costs may be quite low, if you pay an initial fee to have the website designed. When the long-term benefits of having a website are taken into consideration, the expense of having a quality website designed should be seen as money well spent.
Other concerns frequently involve the possibility that a company is not web-oriented or that it does not sell its products online. The response to these concerns is that a website for a business can provide so many more benefits than previously thought. The establishment of trust, the strengthening of your brand, the forging of better relationships with your customer base, and the informing of a wider group of people about the capabilities of your business are all important benefits.
Another common worry is that you either do not have enough content to add to your blog on a regular basis, or that you do not have enough time to blog. The quick response is that there is no requirement for you to do so. There is no doubt that having a web presence of any kind is preferable to having none at all. However, it is true that having more activity and content that is updated more frequently can generate more interest. Once you have a website that meets the bare minimum requirements, you will always have the option to expand it along with your company and your available resources. JezNorthWeb can not only assist with the design and maintenance of your website, but can also help generate fresh, relevant blog content to keep your business highly visible in search results and maximise lead generation and sales outcomes.
Maximise your web presence potential
Once you have a high-quality website established for your business it’s important to drive traffic towards it. Here are just two ways that your business can increase visits to your website and drastically improve lead generation.
Link social media to your website
One of the most effective momentum builders for your web presence is the effective use of social media platforms to help your client base and potential customers stay up to date with your latest offerings and services. The only limit is your imagination – you can be serious, or you can be humorous. The breadcrumb trail you can leave on platforms like Facebook, Instagram and Tik Tok will lead your customers to your website.
Understanding Search Engine Optimisation
Even if you have the best website in your field, it won’t help you a bit if no one can find it. Even while you can pay for advertisements to direct customers to your website, attracting free organic search traffic will ultimately be more cost-effective and productive.
People use search engines, particularly Google, to find information online. They typically find what they’re looking for on the first page of search results, so you want your business to show up there. To rank websites for search terms, commonly known as keywords, Google and other search engines utilise their own proprietary algorithms.
Crawling, indexing, and ranking are three techniques used by search engines to decide where your listing will appear. When someone crawls a website, they get at it via links from other websites. Therefore, make sure that as many external websites as possible contain links to your website.
Once the crawling bots have located your website, it is indexed; this involves examining its content for keywords, freshness, relevancy, links, and multimedia. A lot of fresh, pertinent content using the keywords you want to rank for should be present on your website.
The search engines choose the best results for a given search based on ranking. Ranking is determined by authority and relevancy. Include a tonne of pertinent content, such as distinct articles on various facets of a given issue. Your site’s size, traffic, and the number of reputable websites that link to it all contribute to its authority. JezNorthWeb have the expertise to harness the best SEO practises to ensure the highest organic website traffic generation possible.
JezNorthWeb will help you establish a high-quality website
For a complete, functional, and highly visible quality web presence, the experts at JezNorthWeb have every possible base covered to help harness the power of the internet to drive your business to the next level. You’ll have a site built to match your goals and build your brand now, and into the future. Find out more about how JezNorthWeb can help your business establish a high-quality website by calling 0455 029 199 or use the contact form here.